Marketing Part 1 (Consistency)

The key to successful marketing is to “start with a plan” and “stick to that plan”. Even if you make a plan, if you are not consistent it will be ineffective. The challenge is developing your plan, once you have it you just need to set up a calendar and implement your marketing events on a continuing basis.

If you are a wedding photographer and you take out an ad in a local wedding publication your return for the first ad may be low but think compound interest, the return on your investment will grow larger and larger even though you are still spending the same amount of money on the ad. The more times your ad is seen the more likely you will be the first photographer on the potential clients mind when the time comes.

No matter what type of photography you do once you have a plan you need to stick with it or it will not truly generate revenue.



Alleh Lindquist | Portland Fashion & Advertising Photographer