Marketing Part 2 (Objectives)

Think about your business. Think about what you want from your business. Think about what your business must do to get what you want from it.

Once you know what you want from your business (example: gross revenue of 70k over the next 12 months) you must figure out how your marketing will get you to your goal. You must create marketing objective. It could be to drive higher traffic to your website, increase your print sales, shoot one wedding a week, get 4 meetings to show portfolio with art buyers next month etc. without knowing your objectives you will not be able to develop effective strategies to achieve your goal.



Alleh Lindquist | Portland Fashion & Advertising Photographer