Marketing Part 4 (Strategy)

Year marketing strategy should be made of up seven parts. First you must come up with the purpose of your marketing (what it is you want people to do). Second your competitive advantage and benefits (what makes your photography service special). Third who your top target markets are (families, seniors, engaged couples, ad agencies, restaurants needing food photography etc.). Fourth what tools you will use in your marketing (webpage, email, direct mail, cold calling, newspaper ads). Fifth is your niche (what you stand for as a photographer). Sixth the identity of your business (Your identity is similar to an image but can be considered false. You want your identity to represent exactly what your business is without falsely representing it or people will become distrustful) and seven, the budget you want to spend on your marketing (if you are already in business this could be expressed as a percentage or if you are a new business you would allocate a specific part of your initial investment to marketing)

This will make up the basics of your marketing plan rough draft.



Alleh Lindquist | Portland Fashion & Advertising Photographer